![]() Production planned for this fallĭave’s Gourmet aims to wed its credibility as a CPG brand with Chef Pii and her product’s viral potential. ![]() It doesn’t hurt that media everywhere-from Forbes to Fortune to Fast Company to NBC News and more-have happily jumped on the Pink Sauce bandwagon, bringing light pink reports to an often dreary, hot, bad-news-laden summer. Now Dave’s Gourmet has to make that translate into actual sales on store shelves, e-commerce, and beyond. Steger added that The Pink Sauce “resonates” with millennials and Gen Xers whose curiosity was peaked by this summer’s viral happening. It can be paired with pretty much any savory food, creating a playful visual appeal and enhancing the flavor of the dish.” “People are intrigued by its bright pink color and unique taste. “This product is not only a social media phenomenon but actually enhances the food it is used with as a condiment,” Steger said in the statement. Jade Steger, marketing director for Dave’s Gourmet, has the task of selling America, and maybe the world, on The Pink Sauce. Neuman promises the public a “shelf-stable version” of the sauce that Chef Pii first envisioned in her Miami kitchen. “In less than a week, we nailed it!” Neuman, president of Dave’s Gourmet, said in a statement. “Our R&D team was able to re-formulate the sauce to match Chef Pii’s exact color and flavor profile for the product and at the same time change some of the ingredients to make the sauce less complicated, dairy-free, and clean of any preservatives, artificial colors or flavors.” Meanwhile, Chef Pii agreed to keep meme-ing away on TikTok and Instagram, to keep the the whole big pink pot stirring. Dave’s would produce The Pink Sauce “on a commercial scale under the required food manufacturing guidelines as well as selling the product to the foodservice, retail and e-commerce channels in the US and internationally.” Īfter several meetings with Chef Pii herself, Dave’s Gourmet struck an exclusive partnership deal. ‘We nailed it!’ĭavid Neuman, president of Dallas-based Dave’s Gourmet. ![]() Now-with the means to make a big move-Dave’s grabbed the viral sensation and ran with it. Last November, Dave’s Gourmet received a strategic investment from Gourmerica Inc. since 2020, traveling to Dallas for in-person meetings. Its team of 10 to 15 full-time employees and consultants have worked remotely across the U.S. The company’s majority owner is based in Dallas, a spokesperson told Dallas Innovates. It later launched a line of creamy hot sauces, and splattered spaghetti with an array of premium pasta sauces. Founded in 1993, it pioneered the “super hot” segment of the hot sauce CPG category, torching the tongues of tasters everywhere with its iconic Dave’s Insanity Sauce, created by Founder Dave Hirshkop (AKA the “Brigadier of Burn”). What many saw as a joke, Dave’s Gourmet saw as an opportunity.įor years, Dave’s Gourmet has brought the heat. Dave’s Gourmet to the rescueĭave’s Gourmet is known for its hot sauces, along with an array of other sauce lines. There were also questions about too-soft packaging and uncertain preservative properties, as reported by Bon Appetit, which noted that Chef Pii’s website listed ingredients including water, sunflower seed oil, raw honey, distilled vinegar, garlic, dragonfruit, pink Himalayan sea salt, dried spices, lemon juice, milk, and citric acid. That’s when she racked up some trouble: commenters noted mistakes on her nutrition labeling, misspelled marketing words, and uneven shades of pink from bottle to bottle. Chef Pii began offering bottles of Pink Sauce at $20 a pop, selling out of 100 bottles within three days. Since then, Chef Pii’s TikTok account has racked up over 154 million video views, according to Dave’s Gourmet. On July 1 she officially launched it on Instagram, and posted more videos of her drizzling the hot-pink sauce over chicken wings, to the delight (and sometimes consternation) of commenters everywhere. ![]() ♬ original sound – PINK SAUCE QUEEN □□□Ĭhef Pii calls herself an “ expressional artist” who “loves thinking outside of the box.” This summer she did that big time, by mixing up a bright magenta sauce in her Miami kitchen and posting the result on TikTok. Now it’s launching The Pink Sauce internationally on a commercial scale. What happened next is no joke: In one week, Dave’s turned the suspect sauce into an official shelf-stable product. What started out this summer as a wacky TikTok meme-a Miami influencer’s “Pink Sauce” parodied with Pepto-like perfidy by countless jokesters on social media-caught the radar of Dallas-based CPG company Dave’s Gourmet. ![]()
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